Viral: Ayala Cinemas’ Runway house ad could put your safety at risk

As far as instructional videos go, this one could put your safety at risk.

“In case of an emergency, keep calm. Walk toward our security. Toward your safety. Have the right attitude when it comes to safety,” advises the Ayala Cinemas’ house ad (watch below) which runs for just under a minute.

Reading it on the big screen is one thing, watching it is another.

The video portrays the cinema as a fashion runway, with dim lighting and spotlights on fashionably dressed people who form a single file, one arm’s length apart,  sashaying out of the moviehouse.

Just like they would at a Bench Underwear fashion show. (Check out the casting, even the security guard is hot as coal.)

At 0:43, a child even pauses and looks back — we’re just glad she didn’t turn into salt.

In case we’re not clear here: If you ever find yourself in an emergency like an earthquake or a fire, run like the wind but be mindful of the people around you. Think fast, don’t ever walk slow.

What do you think of the video? Leave your comments below.



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