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The producer of Jerrold Tarrog’s hit film Heneral Luna is now declaring the historical biopic as the highest grossing historical film of all time here in the Philippines.
On a Facebook post, producer Joji Alonso detailed the movie’s haul so far. For the first week, it got PHP15M. On its second week, the movie made some swanky PHP44M. On its third week, it finished with PHP104M. And as it enters its fourth week, Heneral Luna has breached the PHP160M mark.
“The film started slow at the box office. But because of your generous support, the film has broken norms and patterns and the usual dwindling statistics as each week passes,” Joji said.
Joji continued to call on all Filipinos to watch the film or encourage others to see it, and help Heneral Luna reach its breakeven point of PHP200M. This, Joji said, would be their “ultimate figure”.
“So that the producers may have the resources to start its next film on another national hero,” he wrote.
But Joji hopes his countrymen will continue to support the film, even after they reach PHP200M. Remember, Heneral Luna is still supposed to campaign for the Oscars as it was selected as the official entry of the Philippines to the Best Foreign Film category.
“If you want to help some more, let us push this film further and help provide a kitty for its Oscar campaign, which needs $2M to make a decent run,” he said.
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