Shopping for a millenial man is generally hard, but buying him a gift for Valentine’s day really takes the cake. Say no to cheesy, tacky and super expensive gifts. They key is to find manly and practical things that he can actually use and apreciate. We did the legwork so you don’t have to. Here are some ideas. You’re welcome!

1. A beer club subscription

Introduce him to the world of craft beer with Craftpoint’s Beer Subscription Club. The Beer Explorer is a great introduction to the Philippine craft beer journey. It’s a subscription club which allows the receiver to get a six-pack filled with three bottles of regular craft beer brews and three bottles of “mystery brews.” You can get him a three-month or a six-month subscription. And what’s more? You can have the beers delivered right at his doorstep! Head to the Craftpoint website to order.

2. A barberdashery gift card

Millennial men are not clueless buffoons when it comes to style and fashion. They know how to appreciate a good haircut and a nice suit. Treat him to a Black Card, a reloadable loyalty card from Felipe and Sons. With the Black Card, he can avail of a haircut, a luxury shave, a facial or any other grooming service from Felipe and Sons. He can also use the card to purchase a nice shirt at their haberdashery. Mezzanine A, LPL Mansions, San Agustin St., Salcedo Village, Makati City; +63 2 6255735. Also with a branch in Ortigas. 

3. A bottle of single malt

Give him a taste of Japanese whisky glory with a bottle of single malt. Millennials are notorious for wanting authentic, small-batch products. A bottle of whisky is the perfect antidote to branded, commercialized drinks. It will also make him feel a bit more grown-up than usual. Try getting your hands on a bottle of Yamazaki single malt whisky if you can. Gilmore Wines and Spirits, 17 Gilmore Ave, New Manila, QC.

4. The Food Lab by Kenji Lopez-Alt

This hefty cookbook has a very male, scientific approch to cooking. Kenji Lopez-Alt is a recipe-developer and an all-around nerd in the kitchen. This is a helpful addition to the library of a man who likes to tinker with food. Available through Amazon.

5. A locally-made passport holder

It’s also a good way to send subtle signals that travel plans must be made soon. A high-quality, Filipino-made leather passport case is not as expensive as it sounds. Marikina artisan products are world-class, but you need to have a good eye to see which suits your millennial man’s style. Sinude bags. For inquiries, you may e-mail them at shop@sinudebags.com